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I'm surprised noone mentioned sim city yet.
My general $1 = 1 hour of entertainment has always treated me pretty well. If a DLC costs 5 bucks, and I think I can get 5 hours of new entertainment out of it (either because it's 5 hours long, or because it adds things to the game that would keep me playing for 5 more hours of renewed interest than I would have gotten bored) then I think it's a fair price. But it can be hard to judge. I'm trying to get to know companies and how fair and complete they make their DLCs... honestly, most everything has come up lacking.Then again, on the other hand, an IMAX 3D movie costs like 15 bucks, and only lasts 2 hours, so that's a horrible ratio and I put up with *that.* Eh. Well. It's a good rule of thumb.
My general $1 = 1 hour of entertainment has always treated me pretty well.