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Storyline isn't something you can just club people over the head with. If you want players to get immersed in your storyline, you have to let them discover it by themselves. Small pieces, slowly revealed over time, is tremendously better than these huge megaparagraphs that are better suited for a history lesson classroom.
The thing I hate the most, and see in professional and amateur games,is when I get dumped off with no destination. You spend the next 30 minutes figuring out what to do with no explanation.
I didn't like FFXII